Street Facing Facade Development

Street Facing Facade Development

Recent infill development uses a variety of strategies to break down the street facade, including the following:

– develop a ‘podium’ to differentiate the mixed-use components.

– use a limited palette of materials and rigorous window pattern to develop the facade.

– use a variety of materials to create the illusion of modulation.

The preferred scheme proposes the following strategies:

– provide a high quality material on the ground-level and upper stories to avoid the ‘podium’, visually connecting the building to the ground and enhancing the pedestrian experience.

– create actual modulation to provide break down the facade.

– use a simple material palette to differentiate the modulation and balance the overall composition.

– reinforce the modulation with a window palette that provides visual interest.

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